Privacy Policy

 Last updated: 17.10.2024

At iTow Parking Services Limited ("the Company", "We", "Us", or "Our"), accessible from www.itowparkingservices.co.uk, We use Your Personal Data to provide and improve the service. By using the service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation
The words where the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or plural.

• Account: A unique account created for You to access our Service or parts of our Service.
• iTow Ltd: Refers to iTow Parking Services Limited, Unit C2 Rochehall Way, Rochford, Essex SS4 1JU.
• Cookies: Small files placed on Your computer or device by a website, containing details of Your browsing history, among other uses.
• UK: United Kingdom.
• Device: Any device that can access the Service, such as a computer, mobile phone, or tablet.
• Personal Data: Any information that relates to an identified or identifiable individual.
• Service Provider: Any third-party company or individual who processes data on behalf of the Company to provide services.
• Usage Data: Data collected automatically, either generated by the use of the Service or from the Service infrastructure (e.g., the duration of a page visit).
• You: The individual accessing or using the Service or the company/legal entity on behalf of which such an individual is accessing or using the Service.

Personal Data
While using Our Service, We may ask You to provide certain personally identifiable information, including but not limited to:

• Email address
• First name and last name
• Phone number
• Vehicle Registration
• Vehicle Make and Model
• Breakdown Location and Destination

Usage Data
We may also collect information about how the Service is accessed and used. This Usage Data may include information such as Your device’s IP address, browser type, browser version, the pages of Our Service that You visit, the time and date of Your visit, time spent on those pages, and other diagnostic data.

Cookies
We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. You can set Your browser to refuse all Cookies or to alert You when a Cookie is sent. If You do not accept Cookies, You may not be able to use some parts of Our Service.

We process Personal Data based on one or more of the following legal bases:

• Performance of a contract: We use Your data to provide You with the Service and fulfil contractual obligations.
• Consent: We may use Your data for marketing communications if You have explicitly consented.
• Legitimate interests: We may process Your data to improve our services and for internal business analysis.
• Compliance with legal obligations: We may retain and disclose Your data when required by law.

The Company may use Personal Data for the following purposes:

• To provide and maintain our Service, including monitoring its usage.
• To manage Your account as a registered user.
• To perform contractual obligations for products or services You have purchased.
• To contact You: Via email, phone, SMS, or mobile app notifications about updates or changes to Our Service.
• To provide You with offers or promotions, similar to those You have already purchased unless You opt out.
• To manage Your requests or support inquiries.
• For business transfers: If the Company undergoes a merger, sale, or restructuring.
• For internal analysis: To improve our Service, marketing, and customer experience.

You have the following rights regarding Your Personal Data:

• Right to access: You can request access to the Personal Data We hold about You.
• Right to rectification: You can request that We correct any inaccuracies in Your Personal Data.
• Right to erasure: You can request that We delete Your Personal Data under certain conditions.
• Right to restrict processing: You can request that We limit how We use Your Personal Data.
• Right to data portability: You can request a copy of Your data in a commonly used format.
• Right to object: You can object to how We process Your data for certain purposes, such as marketing.
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To exercise these rights, please contact us at mark@itowparkingservices.co.uk .

We retain Your Personal Data only for as long as necessary to fulfil the purposes outlined in this policy. We also retain and use Usage Data for internal analysis and to comply with legal obligations. We will delete or anonymise Personal Data when no longer required, unless retention is mandated by law.

Your information, including Personal Data, may be transferred to computers located outside Your country or governmental jurisdiction, where data protection laws may differ. Your consent to this Privacy Policy and submission of Personal Data represents Your agreement to such transfers, provided adequate controls are in place.

• Business Transactions: If the Company is involved in a merger or sale, Personal Data may be transferred.
• Law Enforcement: We may disclose Personal Data if required by law or in response to legal requests.
• Legal Requirements: The Company may disclose Your Personal Data to comply with legal obligations or protect the rights and property of the Company and its users.

We use commercially acceptable measures to protect Your Personal Data, but please note that no method of transmission or storage is 100% secure.

Our Service may contain links to other websites. We are not responsible for the privacy practices of third-party sites. We recommend reviewing their Privacy Policies before providing any data.

We may update this Privacy Policy from time to time. You will be notified of any changes via email and/or a prominent notice on Our Service. Please review this page periodically for updates.

If You have any questions about this Privacy Policy, please contact us:

• By email: mark@itowparkingservices.co.uk